BlastUP is a native-yield launchpad on Blast with 18k+ token holders. We began working together from the very start when they were preparing a token sale, and asked me to take over all aspects of the project's design. I wrapped up the token sale landing page, put together the go-to-market MVP, and developed the branding. After the token sale, which brought in $8M, I continued assisting them with scaling—adding new pages, the Blastboxes landing page (which sold out all 10k units), and new features. In less than one year, BlastUP has become one of the leading projects in the Blast ecosystem.